Our in-house team of designers study and draw inspiration from international emerging lifestyle and fashion trends to bring customers the most innovative and unique products worldwide.
Our designers always visit the most famous watch and fashion jewels fairs held all over the world such as Baselworld, Vicenzaoro, Hong Kong Watch & Clock Fair, Asia’s Fashion Jewellery& Accessories Fair and Hong Kong International Jewellery Show.
Thanks to these fairs our designers have the great opportunity to travel around the world and discover the newest fashion styles.
In addition to this, an international artistic environment wholly surrounds them and the overseas experts of the watch and fashion jewels inspire them. These experiences give our team a surplus value for the creation of future collections.
In certain instances, the achieved innovations in design details for our products have allowed to achieve significant improvements in consumer acceptance of our products with only minor increases in manufacturing costs. We believe that the substantial experience of our design staff will assist in maintaining our high position in watch design and in expanding the scope of our product offerings.
In a field where competitors are numerous and the changing preferences of customers are fast, BCL must continually revise the design and the range of products to offer.
The combination of “research and development” refers to future-oriented projects and activities: our R&D Department is an important team for our company because new product design and development are more than a crucial factor in the survival of a company.
One of the R&D Department’s main aims is to introduce in a creative and modern way innovative and new materials usually used in fields other than clock-making sector into our particular field.
The R&D Department also runs in-house laboratory tests to analyze the main features of the products to the best of our knowledge. Traction test, drop test, crystal hardness test, ultra violet test, wet and dry friction test, condensation and water resistant test are only some of the basic in-lab tests we conduct. In addition to this, in order to give our customers the best quality and a high level of safety on our products and meet all relevant regulatory requirements across different markets, we do not only run in-house laboratory tests, but we also ask to international teams of experts to test our products. Moreover, through certification we are able to demonstrate that our products are compliant with international regulations and customer defined standards.
Belton China Limited’s excellent group skilled in the areas of packaging design and materials provides the appropriate packaging design and relate productions reaching customers’ requirements.
The internal packaging department is extensive in terms of breadth of experience as it is composed of creative and versatile expertise staff.
Through our initial procurement analysis, we concern about the perfect timing coordination between watches/jewels production and packaging; in addition to this, we meet our customers’ specific demands in terms of quality and price.
The decision to create an in-house packaging department was born for satisfying our customers’ needs. At the beginning this service was requested from our most loyal customers as an additional assistance, which we were willing to kindly provide. Over the years, our simple service has grown and - thanks to its representatives’ skills - has become a concrete and fully functional department. Our objective is to promote throughout our business the importance of packaging and the direct impact it has on successful product lines: our aim is to make packaging contribution more visible in the company.
Considering the important functions it performs, this department is the backbone of our company and its role is significant in every situation: it is in charge of design, evaluate and produce unique and stylish packages, displays, trays, showcases and shoppers for our customers. We are glad to provide customized solutions for packaging materials suitable for all kinds of watches and accessories. As we rely on professional and qualified suppliers who serve as consultative partners, we have been interested in consolidating our business with suppliers of equipment in order to have a better communication and a quick response to our packaging needs. Our everyday challenge is to realize creative and customized packages – from boxes to displayers and shoppers – for our clientele. Moreover our company prevents contribution to pollution by producing eco-friendly packages.
Our products not only are the expression of our ideas and personality, but they also meet the requests and the desires of our customers.
The use of innovative materials matched with steel has been explored, offering increase value to the customer, by attributing a greater emotional content to the product. The group introduced the same values and the same aesthetic taste already present in the watchmaking sector into the fashion jewellery sector, focusing on emotional references, such as style and design.
BCL not only is proficient of making sophisticated watches, but also diversifying in designing fashionable accessories and watches with different materials combination like silicon, silver, stainless steel. Nowadays customers are looking for new and fresh ideas with their business partners: for this purpose BCL is more than capable to cater to our customers’ needs.
Focusing on The Internet of Things wearable, in several months BCL has developed many products with original design such as smart watches and activity trackers, in order to check healthy datas and to improve daily lifestyle.
Moreover BCL has focused on new RFID solutions such us new corporate smart bands with a fashionable appeal and lots of functionalities:
1) to check in/out control employers accesses (main office, meeting room, parking area)
2) electronic wallet for sale machines
3) control access for printer and fax use