The watch industry is shifting as smartwatches dominate with advanced features, while traditional timepieces struggle to stay relevant. Younger consumers prefer functionality over heritage, pushing luxury brands to innovate. The future of timekeeping is now driven by technology.

The watch industry is shifting as smartwatches dominate with advanced features, while traditional timepieces struggle to stay relevant. Younger consumers prefer functionality over heritage, pushing luxury brands to innovate. The future of timekeeping is now driven by technology.

For much of the 20th century, the preference was for wristwatches no bigger than 36mm……

Nowadays, under the increasing pressure to make production processes more sustainable, watch brands are moving towards a circular economy by incorporating recycled raw materials.

Millennials represent the largest part of the population, and consequently they hold the greatest buying power. This generation was projected to spend more than $1.4 trillion in 2020.