News
Is the trend for smaller watches here to stay?
For much of the 20th century, the preference was for wristwatches no bigger than 36mm……
How the watch industry is embracing the circular economy?
Nowadays, under the increasing pressure to make production processes more sustainable, watch brands are moving towards a circular economy by incorporating recycled raw materials.
Why creating a lifestyle and meaningful experiences are crucial for your brand’s success in Millennial market?
Millennials represent the largest part of the population, and consequently they hold the greatest buying power. This generation was projected to spend more than $1.4 trillion in 2020.
MEDIA COVERAGE
What is China’s new influencer economy?
Social media influencers are now a global phenomenon. Although they have been disrupting the norm of marketing communication from day one, the Covid-19 pandemic……………